In addition, the fixed cost structure previously associated with powering Bally's B2C sports betting platforms will shift to a variable cost structure that will generate significant cost savings and reduce risk. Through these partnerships, Bally's will leverage Kambi's and White Hat's proven technology integration, extensive licensing across regulated jurisdictions, end-to-end solutions, and track record of executing quick launches to support the expansion and enhancement of its online and retail sportsbooks. They will also enable Bally's to expand its OSB presence globally over time.

Bally's Corporation (PRNewsfoto/Bally's Corporation)Ĭombining these market-leading services with Bally's core strengths, including its expansive footprint, which will consist of 17 casinos across 11 states once ongoing projects are completed, a robust, proprietary player database, an integrated Bally Rewards program, and a cross-functional marketing operation, will support the relaunch of Bally Bet - Bally's online sports betting platform - which the Company expects to occur across seven states and at four retail gaming locations by the end of 2023.

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